The Rise of Mobile Social Networking
As I found out today, inCode announced mobile social networking the number one prediction for the global wireless market this year:
Social Networking Gets Mobilized. Mobility is added to existing Internet business models, services and behaviors, driving traffic for wireless operators. Teens and twenties accustomed to constant connectivity and habit-forming Web sites, such as MySpace and Facebook, lead a wave of membership in mobile social networks. Location social networking including friend and event finder services gain popularity, even in the professional and over-50 segments. Google, Yahoo and Skype are more compelling for users than wireless brands, which are hard-pressed to compete. As customer appetites for social data and video services spike, wireless operators offer more “all you can eat” pricing for high-end data packages. Social networking applications initially are preloaded on many mobile devices sold and later become downloadable.
More predictions include: GPS will be the predominant location technology for the wireless industry; Web incumbents like Google, Yahoo! and the likes will challenge IMS with their own media architectures; mobile advertising will become big; and hackers and virus authors will really start paying attention to the mobile platform this year. Get the full article here.
Filed under: Business, GPS, LBS, Location, Marketing, Mobile, Technology | 2 Comments